Lead Generation Quiz Template
Create engaging quizzes that collect valuable contact information while providing interactive value to your audience. This template helps you build quizzes that convert visitors into leads while delivering personalized insights that encourage sharing and further engagement.
Template Overview
This Lead Generation Quiz template is designed to help you:
- Collect qualified leads through engaging interactive content
- Segment your audience based on needs, preferences, and pain points
- Deliver personalized recommendations that demonstrate your expertise
- Increase conversion rates compared to traditional lead capture forms
- Generate valuable audience insights for marketing and product development
- Create shareable content that expands your reach
Sample Questions
Below are example questions you can customize for your specific lead generation goals:
Needs Assessment
1. What's your biggest challenge when it comes to [topic related to your product/service]?
a) [Common challenge your product addresses]
b) [Common challenge your product addresses]
c) [Common challenge your product addresses]
d) [Other - please specify]
2. How important is [benefit your product provides] to your [work/life/business]?
a) Extremely important
b) Very important
c) Somewhat important
d) Not very important
3. Which of these goals are you trying to achieve in the next 6 months?
a) [Goal your product helps with]
b) [Goal your product helps with]
c) [Goal your product helps with]
d) [Goal your product helps with]
Experience and Background
4. How would you describe your experience with [industry/topic]?
a) Beginner - just getting started
b) Intermediate - some experience but still learning
c) Advanced - experienced but looking to improve
d) Expert - highly knowledgeable in this area
5. What resources do you currently use for [need your product addresses]?
a) [Competing solution/alternative]
b) [Competing solution/alternative]
c) [Competing solution/alternative]
d) I don't use any solutions currently
6. How much time do you typically spend on [activity related to your product] each week?
a) Less than 1 hour
b) 1-5 hours
c) 6-10 hours
d) More than 10 hours
Preference Indicators
7. When choosing a [product/service category], which factor matters most to you?
a) [Value proposition of your product]
b) [Alternative value proposition]
c) [Alternative value proposition]
d) [Alternative value proposition]
8. Which of these statements resonates with you most?
a) [Statement aligned with your brand messaging]
b) [Alternative statement]
c) [Alternative statement]
d) [Alternative statement]
9. How do you prefer to learn about new [products/services/solutions]?
a) [Learning preference - matches your content strategy]
b) [Alternative learning preference]
c) [Alternative learning preference]
d) [Alternative learning preference]
Budget and Timeline Qualification
10. What is your approximate budget for [product/service category]?
a) [Budget range appropriate for your entry-level offering]
b) [Budget range appropriate for mid-tier offering]
c) [Budget range appropriate for premium offering]
d) I don't have a budget currently
11. How soon are you looking to implement a new solution for [problem you solve]?
a) Immediately
b) Within the next month
c) Within 3-6 months
d) Just researching options right now
12. Who is typically involved in decisions about [product/service category] in your organization?
a) I make the decision independently
b) I influence the decision but need approval
c) I research options for someone else who decides
d) I'm part of a team that makes the decision
Implementation Tips
Customizing This Template
- Align questions with your sales qualification process to gather the most valuable lead information
- Balance information gathering with value delivery to keep engagement high
- Customize answer options to match your specific audience segments
- Design results that connect directly to your offerings without being overly promotional
- Create multiple quiz variants for different marketing channels or campaigns
Email Capture Optimization
- Place the email form between the last question and results for highest conversion
- Clearly explain the value of providing email (what they'll receive)
- Make the email field required but other fields optional
- Offer a valuable lead magnet related to their quiz results
- Include a privacy policy and set clear expectations about follow-up
Results Page Strategy
For each possible quiz outcome:
- Provide genuinely valuable insights based on their responses
- Include a clear, low-friction call-to-action appropriate to their stage
- Offer a relevant resource or next step (guide, consultation, demo, etc.)
- Make results shareable with pre-written social text
- Include testimonials from similar customers who've solved the same problems
Follow-Up Sequence Planning
Based on quiz responses, create targeted follow-up sequences that:
- Reference specific answers and pain points identified in the quiz
- Provide additional value related to their specific needs
- Introduce your solutions gradually in context of their challenges
- Include case studies of similar customers
- End with a clear conversion opportunity