Audience Persona Quiz Template
Create engaging quizzes that help your audience identify their needs, preferences, and personality types. This template helps you build quizzes that segment your audience while providing personalized value that encourages sharing and conversions.
Template Overview
This Audience Persona Quiz template is designed to help you:
- Segment your audience into meaningful categories
- Provide personalized recommendations based on responses
- Increase content engagement through interactive experiences
- Generate leads by collecting contact information
- Guide users to relevant products, services, or content
- Gather valuable data about your audience preferences
Sample Questions
Below are example questions you can customize for your specific audience segmentation needs:
Goals and Challenges
1. Which of these challenges resonates with you most right now?
a) [Challenge relevant to persona 1]
b) [Challenge relevant to persona 2]
c) [Challenge relevant to persona 3]
d) [Challenge relevant to persona 4]
2. What's your primary goal when it comes to [topic]?
a) [Goal relevant to persona 1]
b) [Goal relevant to persona 2]
c) [Goal relevant to persona 3]
d) [Goal relevant to persona 4]
3. How would you describe your current approach to [topic]?
a) [Approach typical of persona 1]
b) [Approach typical of persona 2]
c) [Approach typical of persona 3]
d) [Approach typical of persona 4]
Preferences and Values
4. Which of these statements do you agree with most?
a) [Value statement resonating with persona 1]
b) [Value statement resonating with persona 2]
c) [Value statement resonating with persona 3]
d) [Value statement resonating with persona 4]
5. When choosing a [product/service], which factor matters most to you?
a) [Factor most important to persona 1]
b) [Factor most important to persona 2]
c) [Factor most important to persona 3]
d) [Factor most important to persona 4]
6. Which image best represents your ideal outcome when it comes to [topic]?
a) [Image appealing to persona 1]
b) [Image appealing to persona 2]
c) [Image appealing to persona 3]
d) [Image appealing to persona 4]
Experience and Knowledge
7. How would you describe your experience level with [topic]?
a) Beginner - I'm just getting started
b) Intermediate - I have some experience but still learning
c) Advanced - I have significant experience
d) Expert - I have mastered most aspects
8. How long have you been involved with [topic/industry]?
a) Less than 6 months
b) 6 months to 2 years
c) 2-5 years
d) More than 5 years
9. Which best describes your current knowledge of [topic]?
a) [Knowledge level description for persona 1]
b) [Knowledge level description for persona 2]
c) [Knowledge level description for persona 3]
d) [Knowledge level description for persona 4]
Behavioral and Situational
10. When faced with [common scenario], what's your typical response?
a) [Response typical of persona 1]
b) [Response typical of persona 2]
c) [Response typical of persona 3]
d) [Response typical of persona 4]
11. How do you usually learn about new [products/services/information]?
a) [Learning method preferred by persona 1]
b) [Learning method preferred by persona 2]
c) [Learning method preferred by persona 3]
d) [Learning method preferred by persona 4]
12. Which statement best describes your current situation?
a) [Situation typical of persona 1]
b) [Situation typical of persona 2]
c) [Situation typical of persona 3]
d) [Situation typical of persona 4]
Implementation Tips
Customizing This Template
- Identify your key personas based on your audience research
- Replace placeholders with characteristics specific to your personas
- Use your brand voice to make questions conversational and engaging
- Include visuals that represent different persona preferences
- Create compelling result descriptions for each persona type
Results Page Best Practices
Each result should include:
- A catchy, positive persona name (e.g., "The Strategic Planner" rather than "Type B")
- A brief, affirming description of this persona type
- Key strengths and potential challenges for this persona
- Personalized recommendations for products, services, or content
- Next steps that guide users toward conversion
- Social sharing options with pre-written text
Using AI to Generate Questions
When using Online Tests Maker to generate persona questions:
- Upload your persona research or descriptions
- Specify your industry or niche for more relevant questions
- Review generated questions for alignment with your brand voice
- Add custom result pages that match your marketing goals
- Include an opt-in form to capture leads
Lead Generation Integration
To maximize lead generation:
- Place the email capture form between the last question and results
- Clearly explain the value of providing their email (what they'll receive)
- Consider offering a persona-specific resource as an incentive
- Ensure your privacy policy is clearly visible
- Allow users to skip the email capture but encourage completion